Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of the robust American archetypes, while engaging with the subcultures that have embraced it. This, in turn, has seen Carhartt WIP place itself in a new context, while bringing forth its own classics. Since the late 1980s, countercultures across the globe have taken the rugged spirit of Carhartt workwear originals and made it their own. Meanwhile, with a growing network and a strong foundation, Carhartt WIP opened its first store in London in 1997, and began to engage with cultural spheres outside its own industry.